Building a brand through presence, partnerships and participation in the design community.
Architecture & Design Engagement
A considered program of industry engagement designed to build long-term relevance within the architecture and design community. Through a combination of events, project collaborations, media partnerships and curated brand experiences, Momo Handles established a consistent and credible presence, shifting from product supplier to recognised contributor within the design ecosystem.
The Opportunity
To establish Momo Handles as a credible brand within the architecture and design community, it was essential to go beyond traditional marketing and become an active participant in the industry.
This meant showing up in the right places, with the right partners, and contributing in a way that felt considered, relevant and aligned with the expectations of a design audience.
The Approach
The focus was on building long-term relationships and consistent presence across the architecture and design landscape.
Rather than relying on one-off campaigns, the strategy centred on sustained engagement through industry events, collaborations, partnerships and curated brand experiences.
This involved:
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Participating in key industry events and design forums
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Partnering with designers and premium home builders on real projects
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Aligning with respected media platforms within the design community
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Creating owned environments where the brand could be experienced directly
The intent was to position Momo not just as a supplier, but as a recognised and credible contributor within the design ecosystem.
The Execution
Industry Events & Presence
Active participation in leading design industry events and platforms, including:
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The Design Show
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Saturday Indesign
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ArchiPro Design Evenings
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The Arc Agency events
These events provided opportunities to engage directly with architects and designers, showcase product in context, and build ongoing relationships within the community.
Project Collaborations
Collaborated with designers and premium home builders on residential projects, embedding Momo products within considered, design-led outcomes.
These collaborations extended into a video content series that followed projects from initial concept through to completion, highlighting the role of hardware within the overall design and demonstrating how Momo products contributed to the final result.
This approach allowed the brand to be experienced through real applications, reinforcing credibility through use rather than promotion.
Featured Link: Project collaboration with AM Interior Studio and Aurelien Berson Construction - View Here
Industry Media Partnerships
Developed partnerships with leading design and architecture media platforms, including:
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The Local Project
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ArchiPro
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Architecture & Design
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est living
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Havenist
These partnerships extended the reach of the brand while aligning it with trusted voices in the design community.
Featured Link: Momo Handles Showroom feature partnered with The Local Project - View Here
Showroom & Owned Experiences
Curated a series of events within the Momo showroom, creating a space for architects, designers and collaborators to engage with the brand in a more personal and considered environment.
These events focused on connection, conversation and shared interest in design, rather than traditional product promotion.
Industry Voice & Thought Leadership
Contributed to industry conversations through podcast appearances and media engagement, sharing perspectives on brand, design and the evolving role of product within the built environment.
Featured Link: The Design Dialogues Podcast with Beth Bieske, The Power of Brand - Listen Here
The Outcome
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Established strong relationships across the architecture and design community
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Increased specification of Momo Handles products across residential and design-led projects
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Built ongoing engagement with architects, designers and industry partners
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Strengthened brand credibility through consistent and authentic presence
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Positioned Momo as a recognised and trusted brand within the A&D sector
Reflection
Relevance within the design industry is built over time.
It comes from showing up consistently, contributing meaningfully, and understanding the culture and expectations of the audience, not simply promoting to them.